I assist wine tourism businesses to promote and grow their businesses.

I am experienced in Marketing planning & implementation to include social media management, content, events management, web development, wine club development.

Current Clients

  • Stomp Wines - EDM & Member Communications, Event Development, Club growth & general Marketing as needed
  • Hunter Stays - Social Media
  • The Rigby Restaurant & Bar - Social Media & Marketing to include re-launch


  • Ascella Organic Wines - Social Media Management, Digital Strategy, Destinational Marketing
  • Oakvale Wines - Event Development & Social Media Consulting
  • Destination NSW - Media Hosting
  • Hunter Valley Wine & Tourism Association - DNSW Grant Application Writing
  • Broke Fordwich Wine & Tourism Association - A Little Bit of Italy in Broke - Event Management & Marketing
  • Broke Fordwich Wine & Tourism Association - Marketing Plan Development & Digital Marketing, Grant Funding Applications
  • AHA - NSW Awards Judge - accomodation & dining


An external resource can be a big advantage in identifying opportunities.

It not only relieves the strain of stretched resources, it saves you time, adds a different perspective & takes your business to the next level.

Rowena has over 30 years’ experience in the Hunter Valley hospitality, wine & tourism industries. Her expertise, working across small & large businesses as well the local wine & tourism associations, includes successful establishment & management of

·        Cellar Doors

·        Restaurants

·        Catering Venues

·        Events

.        Tourism products

·        Wine Clubs.

I understand the importance of tourism to businesses; it helps to tell your story, grow your brand; develop relationships, drive visitation, build brand advocates & grow your financial returns. It can be an important point of difference to your competition.

Bespoke Hunter works with you to tailor your tourism offering & experiences by

·        Assessing existing opportunities & identifying areas for growth

·        Developing  or streamlining experiences  

·        Assisting implementation

·        Setting up systems

·        Staff training

·        Developing marketing strategies

·        Adding another source of creativity

.       Social Media Plans & development

.       Content development & writing for websites, social media or brochure

EVENT Development, marketing & management

I have 20 years in event management from planning weddings & corporate events (large & small) to large scale regional & statewide wine & food events.

Events that I have established, managed or worked on include

  • Hunter Valley Wine & Food Month
  • Hunter Uncorked at Balmoral, Pyrmont,  Queensland & Sydney city.
  • Sydney Cellar Door for the NSW Wine Association
  • Fiddle & Bang at The Rothbury Estate
  • Hunter Semillon & Seafood
  • Donna Hay at the NSW Regional Wine & Food Fair at The Rothbury Estate
  • Numerous Wine Club Dinners & Member Events
  • Corporate Launches large & small
  • Hunter Valley Legends & Awards Dinner
  • Hunter Valley Wine Show Celebration Lunch
  • Hunter Valley Wine Media Launches
  • Hunter Valley Wine representation & stands at food & wine expos. 


I have extensive experience working to develop wine brands through a Wine Tourism focus. This includes site marketing, wine clubs, staff training & development and events.

I worked for The Rothbury Estate, The Hunter Valley Wine & Tourism Association & Keith Tulloch Wine; was on consultancy & working committees with NSW Wine, DNSW & have worked extensively with NSW Food & Wine development & promotion. I am currently employed with Thmas Wines looking after Wine Club, Cellar Door & Marketing.

I can assist wine & wine tourism operators with

  • Marketing
  • Event development, management & implementation
  • Destination development
  • Staff training
  • Social Media

Restaurant Marketing & Business Development

My career began in Restaurants, initially gaining my interest working for Robert Molines in the school holidays. On completion of school I studied Hotel Management at Ryde & William Angliss College whilst working at The Regent Hotel, various hatted restaurants & gourmet food businesses in Melbourne & Sydney. I returned to the Hunter Valley, to again work with Robert Molines & cooking morning tea for conference delegates for Jean-Marc Pollet.

I then took on one of my most satisfying challenges, working with Brian Means for Len Evans, to establish & build The Rothbury Estate Catering arm; this included a successful lunch cafe & catering business in the Great Cask Hall to include external catering & establishment of a highly successful wine & food event calendar.

Since The Rothbury Estate I have worked in the wine industry in Marketing & Business Development roles with a focus on events, business growth & tourism. This has allowed me to maintain my contact with & love of, food, restaurants & catering all embellished with fabulous Hunter Valley Wine!

BH Restaurant Consultant

I'd like to share this expertise to assist Restaurateurs with

.       Marketing

.       Social Media

.       Content writing & development for blogs 

.       Increasing average spend

.       Driving visitation

.      Wine List development, profitability & Staff Training

.      Website content & maintenance

I can also assist with a restaurant "Front of House Health Check" & recommendations for improvement & growth.


·        We set up a meeting to discuss your needs.

·        If we are the right fit I’ll visit your business to evaluate & understand your brand & positioning.

·        I’ll come up with ideas & quotes.

·        Once you evaluate the proposal, we sign an agreement & work will commence.

·        We’ll meet regularly so I can keep you updated.

·        Monthly payment instalments will be due per the agreement.

Call 0418 14 82 83 or email & we can discuss how I can help grow your business.

I look forward to talking with you.